SipcamRotam Announces Maravich as VP Specialty Business

POSTED AT 7 PM on May, 3 2017

Durham, N.C., 5/2/17 -  SipcamRotam announced today that Michael Maravich will be joining the company as their new Vice President of Specialty Business. That role was previously held by George Furrer, who was recently named Chief Executive Officer of United Turf Alliance. 

Maravich brings strong turf and ornamental sales and marketing experience to the position, most recently serving as Director of Strategic Sourcing and Category management for Primera Inc. At SipcamRotam, he will oversee the specialty business comprised by turf, ornamental and material preservation business segments.

Adam Burnhams, General Manager of SipcamRotam, says, “I am delighted to have Michael join the leadership team; he is a great fit for the company and will bring the right combination of experience, enthusiasm and entrepreneurship.”

Maravich is a graduate of the Turfgrass Management program at The Ohio State University. He will be based out of La Quinta, CA.


About SipcamRotam

SipcamRotam ( is a joint venture derived from SipcamAdvan and Rotam North America. Both companies offer a distribution-focused marketing strategy to provide chemical and value-added solutions, such as biorational and biostimulant products, to the agriculture, turf and ornamental (T&O) markets. Each company works on a global platform but offers local crop protection and T&O solutions. The joint venture is headquartered in Durham, North Carolina.